Google has announced the opening of applications for the Hustle Academy SMB Fund, a N75 million equity-free fund dedicated to amplifying the ambitions of Nigerian Small and Medium-sized Businesses (SMBs).
The initiative will be offering N5 million to 15 Nigerian small business owners, as part of Google’s commitment to cultivating entrepreneurial growth in Nigeria.
To be eligible for the Hustle Academy SMB Fund, Google said businesses must be Nigerian-founded, operating within Nigeria for 1-5 years, and have a clear and scalable business plan.
They should have a track record of commitment to growth, operate in sectors aligned with the digital economy or have a digital enablement strategy, and, while not mandatory, previous participation in the Hustle Academy program is an added advantage.
Applications for the Hustle Academy Fund are open September 28 and will close on October 12th.
The funding is premised on the fact small businesses form the backbone of Nigeria’s economy, yet they consistently grapple with challenges, notably the perennial obstacle of securing vital funding.
The World Bank has also observed that African SMBs face a staggering financial gap of $330 billion. Additionally, only 25% of SMBs in Africa have access to bank loans, a percentage that sharply contrasts with the 50% observed in developed economies.
Commenting on the initiative, Mojolaoluwa Aderemi-Makinde, Head of Brand & Reputation, Sub Saharan Africa at Google, said: “The Hustle Academy Fund is a testament to the resilience and innovation of Nigerian small businesses, which are the backbone of our economy. We are hopeful that this fund will further empower them to succeed and drive economic growth, creating jobs and opportunities for all Nigerians.”
Echoing the sentiment, Sinmisola Nojimu-Yusuf, Product Marketing Manager and the Hustle Academy Program Lead at Google said:
“The Hustle Academy Fund provides SMBs with the resources and support they need to succeed. With equity-free funding, mentorship, and opportunities for increased visibility and networking, we are supporting SMBs to grow and thrive. We are committed to supporting the Nigerian entrepreneurial ecosystem, and the Hustle Academy Fund is a key part of that commitment.”
